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A welder and metal-fitter by trade, Mark Herdering found himself in a mid-life career transition after the collapse of the Southern California aerospace industry and struggled for years to make a living in traditional sales.
Given the option of being fired or hitting a sales goal of $150,000 within 30 days, Mark tried a unique approach which not only resulted in reaching that sales goal but becoming one of the top producers in the office.
Two years later Mark left that job and started an independent distributorship with a small start-up company that was housed in a garage, marketing 62 cent per-unit greeting cards. In less than three years his business was generating over $1,000,000 in annual revenue . . . all by referral.
In September of 2007 Mark relocated to Portland, OR where he continues to build his business. He serves on the Presidents Council of the Portland Business Alliance and is a certified diversity supplier with National Gay and Lesbian Chamber of Commerce (NGLCC).
In 2011 Mark founded PDX Group, a mastermind community of business experts, consultants and business-to-business service providers passionately dedicated to serving the business community through strategic referrals and introductions.
Today Mark is an speaks across the country, educating business owners and those responsible for outside business development about how to generate referral-based business.